Assael, H. (1990). Assael Marketing: Principles & Strategy (The Dryden Press series in marketing), Published by Thomson Learning, ISBN 10: 0030166225 ISBN 13: 9780030166228.
Brodeur, M. (2008). The Role of Organizational Diagnosis in Organizational learning, Antioch New England Graduate School, Journal of Counseling and Development, 71(6), 642-650.
Bouranta N, Mavridoglou G, Kyriazopoulos P, (2005). The Impact of Internal Marketing to Market Orientation Concept and their Effects to Bank Performance. Operational Research. An International Journal. 5(2) 349-362.
Caillet A, (2004). Succeeding as a Corporate Coach Prescient Leaders, and The Six Challenges Facing Today’s Corporate. 1st European ICF Coaching Conference. Prescient Leaders, LLC © 2004.
Eslam, Ali Akbar. (2006) “Mrketing Planning: Concepts, Patterns, Structures, Strategies, Expriences, Documents”.Tehran. (In Persian).
Falletta, S.V, (2008). HR INTELLIGENCE: ADVANCING PEOPLE RESEARCH AND ANALYTICS. , IHRIM journal, Vol. XII, No.3, pp. 51-65.
Ferrel O.C, Dibb S, Simkin L, Pride, W.M, (2005). Marketing: Concepts and Strategies. ISBN-10: 061853203X ISBN-13: 978-0618532032. Publisher: Houghton Mifflin.
Joneidi M, Mohebbi F, (2008). Phathology of heuman resources in medical university of Tehran with the aim of improving, 6th International conference on Management, (in Persian)
Kotler P, (2007). Strategic marketing for nonprofit organizations (7th Edition). ISBN-10: 013175372X ISBN-13: 978-0131753723. Publisher: Prentice Hall.
Kotler P, Armstrong G, (2013). Principles of Marketing (15th Edition). ISBN-13: 978-0133084047 ISBN-10: 0133084043. Publisher: Prentice Hall.
Khanifar H. (2005). “ Providing Local Management Pattern based on Emam Ali’s View Via three- ramification Model”, Organizational Culture Management, 8, 99-112. (In Persian).
Lin T.T, Lee C.C, Lin H.C. (2013). Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps. Serv Bus 7:37–59.
Manzini. A.O, (1988) Organizational Diagnosis: A Practical Approach to Company Problem Solving and Growth, Published by AMACOM, American Management Association.
McDonald, M (1992). Ten Barriers to Marketing Planning, Journal of Business and Industrial Marketing, 7(1) 5-18.
Mirzaee Ahranjani H, (1998). “Analaysis of Effective Factors on Work Ethic & Social Discipline in Organization”, 2th conference on Work Ethic & Social Discipline. 311-326, (in Persian).
Mirzaee Ahranjani H, Amiri M, (2002). “A three-dimensional model for analysis of philosophical foundations and infrastructure management theories”, Management Knowledge, 56, 116-128. (In Persian)
Mohammadzahdeh A, (2004) “Development Management”, Tehran SAMT Publishers. (In Persian)
Rezaian A, (2001) “Manegment Principals”, Tehran SAMT Publisher. (In Persian)
Seyyed Javadin S.R, Aghazadeh H, (2004). “Intellectual Maketing Strategy”. Management Knowledge quarte, 65, 116-123. (In Persian)
Stanton W.J, Furtrell C, (1992). Fundamentals of marketing. ISBN-10 0070609438 ISBN13: 9780070609433. Publisher: McGraw-Hill Companies
Valdani E, Arbore A, (2015). Marketing Strategies, International Encyclopedia of the Social & Behavioral Sciences (Second Edition), 555–558.
Vorhies D.W, Orr L.M, Bush V.D, (2011). Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation, Journal of the Academy of. Marketing Science, 39 (5), 735-756.
Worley, Christopher G., Thomas G. Cummings, (2005) Organization Development & Change, Edition: 8, Illustrated, Revised, Published by Thomson South- Western.
ارسال نظر در مورد این مقاله