طراحی الگوی قیمت گذاری زنجیره تامین سبز با رویکرد تصمیم گیری چند معیاره و نظریه بازی(مورد مطالعه: صنعت لوازم خانگی)

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری، مدیریت صنعتی(مالی)، گروه مدیریت، واحد دهاقان، دانشگاه آزاد اسلامی، دهاقان، ایران. رایانامه: Somayeh.sazegari@gmail.com

2 نویسنده مسئول، دانشیار، گروه مدیریت، واحد دهاقان، دانشگاه آزاد اسلامی،دهاقان، ایران. رایانامه: smrdavoodi@ut.ac.ir

3 استادیار، گروه مهندسی صنایع و آینده پژوهی، دانشکده فنی، دانشگاه اصفهان، اصفهان، ایران. goli.a@eng.ui.ac.ir

چکیده

هدف از پژوهش حاضر طراحی الگوی قیمت گذاری زنجیره تامین سبز با رویکرد تصمیم گیری چند معیاره و نظریه بازی(مورد مطالعه: صنعت لوازم خانگی) است. در این پژوهش، پس از مطالعه‌ی کتابخانه‌ای و شناسایی شاخص‌های کلیدی در پیش بینی قیمت‌گذاری زنجیره تأمین سبز، با استفاده از روش دلفی‌فازی، غربالگری شاخص ها طی سه مرحله انجام شد و از بین 20 شاخص بر اساس نظرات 13 خبره، 13 شاخص انتخاب شد و براساس رویکرد شاخص انتخاب ارجحیت شرکت D به دلیل اینکه بالاترین اولویت را به خود اختصاص داد، به عنوان شرکت رهبر وارد نظریه بازی شد. در نهایت بر اساس تئوری بازی سناریو میان 4 عضو زنجیره تامین ارزیابی وتحلیل انجام شد و برترین و بدترین سناریو‌ها نیز معرفی شدند. همچنین به منظور آزمون اعتبار ساختاری مدل پیشنهادی نیز اطلاعات مربوط به زنجیره تأمین سبز 9 شرکت لوازم خانگی منتخب با استفاده از نرم افزار متلب به اجرا درآمد. نتایج نشان داد که سناریو هفتم به عنوان برترین سناریو و سناریو پنجم به عنوان بدترین سناریو معرفی شدند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Designing a green supply chain pricing model with a multi-criteria decision-making approach and game theory (case study: home appliance industry)

نویسندگان [English]

  • somayeh sazegari 1
  • sayyed mohammadreza davoodi 2
  • alireza goli 3
1 PhD Candidate of Industrial Management, Department of Management, Dehaghan Branch, Islamic Azad University, Dehaghan, Iran. Email: Somayeh.sazegari@gmail.com
2 Associate professor. Department of Management ,Dehaghan Branch, Islamic Azad University, Dehaghan. Email: smrdavoodi@ut.ac.ir
3 Assistant Professor, Department of Industrial Engineering and Future Studies, Faculty of Engineering, University of Isfahan, Isfahan, Iran. Email: goli.a@eng.ui.ac.ir
چکیده [English]

The purpose of the current research is to design a green supply chain pricing model with a multi-criteria decision-making approach and game theory (case study: home appliance industry). In this research, after library study and identification of key indicators in predicting green supply chain pricing, using the fuzzy Delphi method, the screening of indicators was done in three stages, and out of 20 indicators, based on the opinions of 13 experts, 13 indicators were selected and based on the priority selection index approach, company D entered the game theory as the leader company because it had the highest priority. Finally, based on the game theory, the scenario between 4 members of the supply chain was evaluated and analyzed, and the best and worst scenarios were also introduced. Also, in order to test the structural validity of the proposed model, information related to the green supply chain of 9 selected home appliance companies was implemented using MATLAB software.

کلیدواژه‌ها [English]

  • green supply chain
  • pricing
  • game theory
  • home appliance company
  • preference selection index approach

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