نوع مقاله: مقاله پژوهشی
نویسندگان
1 کارشناس برنامه ریزی و کنترل پروژه، شرکت نصب نیرو(گروه مپنا) دانشجوی کارشناسی ارشد، گروه مهندسی صنایع، واحد کرمان، دانشگاه آزاد اسلامی
2 استادیار، بخش مهندسی صنایع، دانشکده فنی و مهندسی، دانشگاه شهید باهنر کرمان، کرمان، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسنده [English]
The aim of this research is to develop a combined framework to determine strategy map for companies. In this paper the framework is applied to determine the map strategy of Nasb Niroo Company which is one of the sub-organizations under the Mapna holding group. Nowadays, mangers believe that human resources are the main capital of organizations. Nasb Niroo Company aims to use this capital and select best strategies for its objectives. This research focuses on assessing the internal and external factors of the company and selecting the best strategies. After selecting the best strategies, the strategy map of company is developed using balanced scorecard method . This strategy map can help mangers to understand the company’s strategies and their implementation . Finally, the relationships in the strategy map have been evaluated by DEMATEL method. The most influencing and influenced factors are high quality of work and the growth of company’s profit, respectively.
کلیدواژهها [English]
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